Facebook and advertising

Facebook makes it very easy for small businesses to advertise. Advertisements can be any form of media the company or brand wants to promote. You can promote services, photos, videos, links, and products. 
Photo courtesy of sproutsocial
With over 700 million users on Facebook everyday, advertising is very quick to reach people. A small company can reach out to thousands of interested demographics instantly. This makes Facebook a valuable asset to companies.  

Photo courtesy of sourcelinemedia

Targeting a specific demographic is valuable for advertisers because it makes for more cost-effective advertisements. When you can pin-point somebody that may already be interested in your product then they are more likely to click on your product. Mobile advertising to a specific advertisement is revolutionary for marketing.

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