Glossier Case Study: The "Feeling Like Glossier" Campaign
by Lauryn Massey
One way that Glossier has successful advertising is through their campaigns. Their most recent campaign, named "Feeling Like Glossier" focuses on real life people. Plus, instead of only being found online, this campaign also has a commercial on television through a partnership with ABC, and will be featured in their brick and mortar store in NYC.
Glossier aims to empower people in this new campaign. The campaign features seven people, all whom Glossier has had a relationship with in the past. Some are customers, some are employees, and other past models who worked for them. Glossier is attempting to send the message that the company is not only about how it makes you look differently, but how it makes you feel. This campaign is about makeup being more than just makeup. By relating to everyday consumers, and spreading onto television, Glossier is sure to increase their sales and find new customers.
Video taken from YouTube, created by Glossier as part of their campaign.
Adweek's Article on "Feeling Like Glossier" Campaign
One way that Glossier has successful advertising is through their campaigns. Their most recent campaign, named "Feeling Like Glossier" focuses on real life people. Plus, instead of only being found online, this campaign also has a commercial on television through a partnership with ABC, and will be featured in their brick and mortar store in NYC.
Glossier aims to empower people in this new campaign. The campaign features seven people, all whom Glossier has had a relationship with in the past. Some are customers, some are employees, and other past models who worked for them. Glossier is attempting to send the message that the company is not only about how it makes you look differently, but how it makes you feel. This campaign is about makeup being more than just makeup. By relating to everyday consumers, and spreading onto television, Glossier is sure to increase their sales and find new customers.
Adweek's Article on "Feeling Like Glossier" Campaign
Comments
Post a Comment